The Brother Lemonade Breast Cancer Initiative, Inc.

... is a nonprofit, based in NYC (or soon to be anyway). Right now it's mostly based in my computer, and in the hearts and minds of some incredibly powerful, creative, and wonderful people.
The organization is dedicated to helping create communication and community in relation to breast cancer issues.

Our Mission Statement:
To provide playful, fun and imaginative tools for the detection of breast cancer, which facilitate open interpersonal communication, and a freedom from fear.
To make possible fearless breast cancer experiences, by providing people with efficient systems with which to support their friends and family along a cancer journey.
To help people to make Lemonade out of life’s Lemons.



Our core initiatives are:

The Couples Exam Class ... which changes the framework around a breast self exam, from one of Fear, to one of Love, and True Partnership. Exams happen more often, and early detection saves lives... 'nuff said.

The Lemonade League ... which provides tools for building a support team around someone that is involved in a cancer journey.

Art Card Program ...
Shower Cards (Breast Self Exam, or BSE cards), are usually one of two things: Boring, or Scary. We’ve taken on the challenge of reworking this model into a fun, beautiful, and empowering visual experience. Our goal is that shower cards become so beautiful they cannot fade into the décor of your bathroom. Successive versions will expose new artists and styles. We will link to these artists from our website, and make available earlier editions of the shower card series.

Lemonade Lens ...
A link to "Good News" It's out there, there is simply a coverage shortage. With this we are collecting and disseminating articles and news with the "Making Lemonade Attitude.




I'm in the midst of take-off here.
Lessons for myself are: letting people help me, and letting go of control enough to let something be bigger than I am imagining.

It's a wonderful ride.